The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

Shlomo Benartzi and Jonah Lehrer
9781591847861

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Demonstrates how businesses can improve consumer thinking and decision-making using smartphone screen technologies, profiling digital-age interventions and case studies to reveal how on-screen decision-making can be strategically guided.
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ISBN:
9781591847861
Dimensions (WxH):
6.25 x 9.25
Publisher:
Portfolio
Publication Date:
October 06, 2015