Marketing Hospitality

Cathy H C Hsu
9780471348856

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Marketing Hospitality in Bulk Overview
"Marketing Hospitality" ist eine Einführung in die Grundlagen des Marketing im Gastgewerbe. Diese 3. Auflage wurde umfassend überarbeitet und aktualisiert, um neuen Themen und Entwicklungen in diesem Bereich Rechnung zu tragen. Die Autoren bieten hier eine ausgewogene Darstellung von Marketingtheorie, Marketingstrategie und ihren Anwendungen in der Praxis. Mit Erläuterungen zu den gängigsten Marketingmethoden der Branche und umfangreichem Beispielmaterial zur praktischen Anwendung. Ein idealer Leitfaden für Theorie und Praxis.
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ISBN:
9780471348856
Dimensions (WxH):
7.75 x 9.25
Publisher:
John Wiley & Sons Inc
Publication Date:
June 29, 2001
Marketing & Sales