Entrepreneur, motivational leader, and internationally recognized public speaker Sterling Hawkins shows readers how to get comfortable with discomfort to create breakthrough results in life and business using his #NoMatterWhat system for transformative change.

Entrepreneur Sterling Hawkins has spent his life coming back from the brink to sell companies, finish ultramarathons, and achieve results no matter what it took. After years of teaching innovation techniques to Fortune 500 companies, he began a journey to research, study, and test ideas to find the answer to this question: How do some people create transformative results in even the harshest circumstances? What he learned reveals an uncomfortable human truth that’s so obvious it’s consistently overlooked and ignored: It’s exactly because of difficult circumstances that breakthrough results are possible. Sterling put this theory to the test during the COVID-19 pandemic when he brought his company back from near-collapse using his proven #NoMatterWhat system. With moving personal stories, case studies of high achievers, and hands-on exercises, Hunting Discomfort teaches readers how to accomplish breakthrough results regardless of obstacles standing in their way.