Fascinate

Sally Hogshead
9780062206480

Order 25 copies of Fascinate in bulk to get wholesale pricing up to % off and free shipping!
$28.99
Retail Price / Unit
$17.39
Our Price / Unit
40%
Our Discount
$28.99
Retail Price / Unit
$17.39
Our Price / Unit
40%
Our Discount
$434.75
Up to
50 % off
YOU SAVE:
Buy More. Save More!
Quantity
Price
Discount
25-99
$17.39
40%
100-149
$16.81
42%
150-249
$16.23
44%
250-499
$15.65
46%
500-999
$15.07
48%
1000+
$14.50
50%

Wholesale Pricing!

Save up to 50% off orders of 25+ copies or more!

Free Shipping!

On all domestic orders within the USA.

Price Match Guarantee!

Find a lower price on bulk orders? We'll match it.

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?

And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.

The word "fascinate" comes from the Latin word fascinare, meaning "to bewitch or hold captive so others are powerless to resist." Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.

This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.

This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.

Dive into the science of fascination and learn how to:

  • Increase prices with ideas from poker to Play-Doh
  • Build revenue by learning about the $14 million license plate
  • Get better leads through hypnosis by Sigmund Freud and Steve Jobs
  • Attract raving fans by following the cult of pistachio ice cream

Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities--including Twitter, IBM, Porsche, and New York University--use the Fascinate system to captivate their customers. Why? The answers are in this book.

In contrast to Amazon and other book retailers, who might also feature Fascinate within their extensive online inventories, our focus at BulkBooks.com is on dealing with bulk orders while providing personalized service. With our amazing team of friendly professionals, Price Matching, and our user-friendly Quote form, we aim to simplify and expedite your bulk book purchasing process.
Should you wish to interact with a person while placing your bulk order for Fascinate? We have a Bulk Book Specialist available to help, poised and prepared to assist you. Chat us or Contact us now!
ISBN:
9780062206480
Dimensions (WxH):
6.2 x 8.9
Publisher:
Harperbusiness
Publication Date:
April 26, 2016