Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain.
Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.
In contrast to
Amazon and other book retailers,
who might also feature Collaborative Promotions by Wiehenbrauk, Daniela within their extensive online inventories,
our focus at BulkBooks.com is on dealing with bulk orders while providing personalized service.
With our amazing team of friendly professionals, Price Matching, and our user-friendly
Quote form,
we aim to simplify and expedite your bulk book purchasing process.
Should you wish to interact with a person while placing your bulk order for Collaborative Promotions by Wiehenbrauk, Daniela?
We have a Bulk Book Specialist available to help, poised and prepared to assist you.
Chat us or
Contact us now!